Have you noticed a difference to your Facebook feed? Mark Zuckerberg announced in early 2018 that Facebook’s news feed will start focusing on “putting friends and family at the core of the experience.” This means fewer news articles and ads, and less marketing content. Facebook is refocusing around its purpose – to create meaningful interactions […]
Archive | Marketing
Culture and strategy – you can’t have one without the other
Culture is all well and good. But give me strategy too. That’s the very clear message from Chris Quin, Chief Executive of Foodstuffs North Island, who recently spoke to our clients in Christchurch. Before joining Foodstuffs in 2015, Chris was CEO of Spark Home, Mobile and Business and led the business through the very successful […]
Three Marketing Strategies to Focus on in a World of Digital Disruption
In an age of digital disruption that only seems to exponentially excel in its degree of disruption, organisations need to be aware of these trends in order to continue to reach their audience and continue growth. The facts are: The world has 3 billion active social media users Internet users have an average of 54 social media […]
The changing of the guard in Canterbury
We are slowly seeing the changing of the guard in Canterbury as a new generation of leaders emerges. It’s good for us to encourage a new perspective that challenges and, hopefully, enthuses us – merged with the wisdom that cany experience can bring. To this end we must develop and support our next […]
The Catholic Diocese
Whatever your religious persuasion, the Catholic Diocese must be congratulated for the way it’s tackled the many heritage buildings in its portfolio, damaged by the earthquakes. The Diocese hopes that it will save all 13 heritage churches, plus the Cathedral of the Blessed Sacrament. What’s impressive is the process as much as the result. Rather […]
