If you want a ‘how not to do it’ in crisis communications, then look no further than WORLD’s response to the furore over its Kiwi-made claims. Co-founder Denise L’Estrange-Corbet did a woeful job in fielding criticism that the WORLD clothing label she founded with Francis Hooper has misled consumers about where its clothes are made. […]
Archive | Communications
Culture and strategy – you can’t have one without the other
Culture is all well and good. But give me strategy too. That’s the very clear message from Chris Quin, Chief Executive of Foodstuffs North Island, who recently spoke to our clients in Christchurch. Before joining Foodstuffs in 2015, Chris was CEO of Spark Home, Mobile and Business and led the business through the very successful […]
Humanly Communicating
Thinking about how we communicate effectively in a world of technology Crashed into a ‘technology slave’ lately, – you know, head down, eyes averted, holding a loud public conversation to no one? Communication technology is endemic and a lot of us are slaves to it. But the truth is that personal interaction will never be […]
Three Marketing Strategies to Focus on in a World of Digital Disruption
In an age of digital disruption that only seems to exponentially excel in its degree of disruption, organisations need to be aware of these trends in order to continue to reach their audience and continue growth. The facts are: The world has 3 billion active social media users Internet users have an average of 54 social media […]
When an apology isn’t an apology
Presidential ‘porkies’ and Olympic ‘obfuscations’ “I’m sorry” – two little words that get little media presence these days. Didn’t your mother always insist you tell the truth? To own up to things you’ve done wrong? That if you don’t, the problem gets worse and worse! In 2016 GOP candidate Donald Trump and Olympic swimmer Ryan […]
Public speaking – don’t let your nerves get the better of you
Sometimes it is painful to watch people speaking publicly. Their shyness, unpreparedness, or real difficulty is palpable when they’re called on to make a speech. A recent business event, at which there were multiple speakers, was a classic example. Out of at least a dozen speakers, there was arguably only one who was memorable for […]
The Catholic Diocese
Whatever your religious persuasion, the Catholic Diocese must be congratulated for the way it’s tackled the many heritage buildings in its portfolio, damaged by the earthquakes. The Diocese hopes that it will save all 13 heritage churches, plus the Cathedral of the Blessed Sacrament. What’s impressive is the process as much as the result. Rather […]
The value of feedback
Flicking through the TV channels recently I came across another product of the reality TV age, Undercover Boss. Even if you haven’t seen the show, there’s a good chance you’re aware of the concept in which the owner of a company disguises themselves and joins their employees on the job for a day to find […]
