Archive | May, 2018

A ‘how not to’ in crisis communications

If you want a ‘how not to do it’ in crisis communications, then look no further than WORLD’s response to the furore over its Kiwi-made claims. Co-founder Denise L’Estrange-Corbet did a woeful job in fielding criticism that the WORLD clothing label she founded with Francis Hooper has misled consumers about where its clothes are made. […]

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